How to Audit SEO Content

This how to audit SEO content guide walks you through a practical workflow for analyzing performance, intent, and quality so you can prioritize updates with confidence.

Created: 2026-01-24 | Updated: 2026-01-24

Step-by-step process

1. Build a content inventory and group pages by topic.
2. Define goals and KPIs for the audit (traffic, leads, trials).
3. Pull performance data from analytics and Search Console.
4. Review intent alignment by comparing to the current SERP.
5. Evaluate on-page structure, depth, and credibility signals.
6. Identify technical issues and internal linking gaps.
7. Decide the next action for each page and create tasks.

Helpful tools

• Google Search Console for queries, CTR, and position
• Analytics for conversions and engagement
• A spreadsheet or database to score and prioritize

What success looks like

• A shorter list of high-impact updates
• Clear actions for every URL
• A content refresh roadmap you can execute

Related pages

• What Is an SEO Content Audit?
• SEO Content Audit Checklist
• SEO Content Audit for SaaS