SEO Content Audit for SaaS

SEO content audit for SaaS companies with product-led metrics and conversion-focused checks.
Jan 24, 2026

A SEO content audit for SaaS must account for product-led funnels, trial conversions, and positioning. Use this approach to find content gaps that impact revenue, not just traffic.

Created: 2026-01-24 | Updated: 2026-01-24

SaaS-specific audit checks

  • Does content map to activation and trial steps?
  • Are key use cases covered with proof points?
  • Do comparisons and alternatives reflect differentiation?
  • Are CTAs aligned to demo or trial goals?

Metrics to include

  • Trial signups or demo requests per page
  • Assisted conversions by topic cluster
  • Branded vs non-branded performance

Actions to prioritize

  • Refresh pricing, features, and integrations content
  • Consolidate overlapping pages targeting the same intent
  • Add internal links from high-traffic posts to money pages