DeepSeedsDeepSeeds

SEO Content Audit Checklist

A practical SEO content audit checklist to review performance, intent, quality, and technical signals.
Jan 24, 2026

Use this SEO content audit checklist to evaluate pages quickly and decide what to keep, refresh, merge, or remove. It is designed for teams that need a consistent review process across many URLs.

Created: 2026-01-24 | Updated: 2026-01-24

SEO content audit checklist

  • Confirm the primary keyword and search intent
  • Check index status, canonicals, and crawlability
  • Review traffic, rankings, CTR, and conversions
  • Compare the page to current top SERP results
  • Validate title tag, H1, and heading structure
  • Assess depth, accuracy, and content freshness
  • Look for duplicate or overlapping topics
  • Evaluate internal links and anchor text
  • Check external references and proof points
  • Decide the action: keep, refresh, merge, or retire

How to use this checklist

  1. Score each item as Pass, Needs work, or Critical.
  2. Add notes on intent gaps and content opportunities.
  3. Assign an action and priority to every URL.
  4. Re-run the checklist after updates to validate impact.