DeepSeedsDeepSeeds

What Is an SEO Content Audit?

Learn what an SEO content audit is, why it matters, and the exact steps to review pages and prioritize fixes.
Jan 24, 2026

An SEO content audit is a structured review of your existing pages to understand performance, relevance, and next actions. If you want a repeatable audit method, this guide gives you a clear workflow you can run quarterly or before major campaigns.

Created: 2026-01-24 | Updated: 2026-01-24

What an SEO content audit covers

  • Content inventory and URL mapping
  • Performance signals (traffic, rankings, CTR, conversions)
  • Search intent match and SERP alignment
  • Content quality, depth, and E-E-A-T signals
  • Technical and internal linking issues

The 6-step audit process

  1. Inventory every indexable URL and group by topic.
  2. Define goals and KPIs for the audit (traffic, leads, trials, revenue).
  3. Pull performance data from analytics and Search Console.
  4. Evaluate intent match, coverage, and on-page structure.
  5. Flag technical issues, cannibalization, and thin content.
  6. Decide actions: keep, refresh, consolidate, or retire.

Audit outputs you should expect

  • A prioritized action list by impact and effort
  • Pages to refresh with clear tasks
  • Pages to merge or redirect to reduce cannibalization
  • Content brief updates for top opportunities

Common mistakes to avoid

  • Auditing without a goal or KPI
  • Treating all pages as the same priority
  • Updating content without checking SERP intent
  • Ignoring internal links and topical clusters