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SEO Content Outline

Create a clear SEO content outline that matches search intent and guides writers to rank-ready pages.
Jan 24, 2026

An SEO content outline defines the structure of a page before writing starts. It ensures every section maps to search intent and covers the topics readers expect.

Created: 2026-01-24 | Updated: 2026-01-24

Standard SEO content outline

  • H1: Clear topic and intent match
  • Introduction: Define the problem and promise the solution
  • H2: Core concept or definition
  • H2: Step-by-step method or framework
  • H2: Examples or use cases
  • H2: FAQs and objections
  • Conclusion: Summary and CTA

Outline by page type

  • How-to page: steps, pitfalls, tools, FAQs
  • Comparison page: table, pros and cons, recommendation
  • Tool page: features, outputs, use cases, CTA

Outline tips

  • Include the primary keyword in at least two H2s.
  • Add questions pulled from SERP PAA results.
  • Plan internal links to pillar and cluster pages.