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SEO Content Brief Template

SEO content brief template with fields for intent, structure, and on-page requirements.
Jan 24, 2026

Use this SEO content brief template to standardize research and writing. Copy it into your docs tool and fill in each field before drafting.

Created: 2026-01-24 | Updated: 2026-01-24

SEO content brief template (copy and paste)

Title:
Primary keyword:
Search intent:
Target audience:
Goal (traffic, trials, leads):
Secondary keywords:
SERP notes:
Outline:
- H2:
  - H3:
- H2:
  - H3:
FAQs:
- Q:
- Q:
Internal links:
External references:
CTA:
Metadata:
- Title tag:
- Meta description:

How to fill it fast

  • Draft the outline after you review the SERP.
  • Add 3 to 5 FAQs based on People Also Ask.
  • Add internal links to the pillar page and related clusters.