How to Create an SEO Content Brief

This tutorial shows how to create an SEO content brief step by step so writers know exactly what to produce and why it should rank.

Created: 2026-01-24 | Updated: 2026-01-24

Step-by-step guide

1. Pick the primary keyword and confirm intent.
2. Analyze the current top SERP results.
3. List the subtopics you must cover to compete.
4. Build a clear outline with H2 and H3 headings.
5. Add internal links, CTAs, and metadata.
6. Define tone, examples, and sources of truth.

Quality checks before publishing

• The outline answers the main query in the first 2 sections.
• The CTA matches the page goal.
• The brief includes proof points or data sources.

Related pages

• What Is an SEO Content Brief?
• SEO Content Brief Template
• SEO Content Framework