DeepSeedsDeepSeeds

How to Update Old Content for SEO

Learn how to update old content for SEO with a clear process, on-page fixes, and internal links.
Jan 24, 2026

Updating old content for SEO is about improving accuracy, depth, and intent match so the page can compete again. This process helps you get more value from existing authority.

Created: 2026-01-24 | Updated: 2026-01-24

Step-by-step update process

  1. Identify pages with declining traffic or conversions.
  2. Compare the page to current top SERP results.
  3. Refresh outdated facts, tools, and examples.
  4. Expand thin sections and add missing subtopics.
  5. Improve headings, internal links, and CTAs.
  6. Update metadata and republish.

On-page updates to prioritize

  • Title tag and H1 alignment
  • Clear section hierarchy (H2, H3)
  • Updated statistics and proof points
  • Internal links to relevant cluster pages