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SEO Content Planning

SEO content planning workflow to prioritize topics, build briefs, and manage publishing cadence.
Jan 24, 2026

SEO content planning aligns topics, resources, and publishing cadence with business goals. It ensures you build clusters, not random posts.

Created: 2026-01-24 | Updated: 2026-01-24

Planning workflow

  1. Define goals (traffic, trials, leads, revenue).
  2. Build topic clusters around core pillars.
  3. Prioritize by impact, difficulty, and fit.
  4. Create briefs and assign owners.
  5. Publish on a consistent cadence.
  6. Refresh and iterate based on performance.

Prioritization model

Use a simple score: Opportunity = demand x business impact x ease.

Monthly planning checklist

  • Review top performing pages and gaps
  • Identify refresh candidates
  • Add 2 to 4 new cluster topics
  • Update briefs and timelines