Content Refresh Plan Generator

Overview

The Content Refresh Plan Generator analyzes an existing page and produces a structured refresh brief in JSON. It focuses on the highest-impact updates so you can improve rankings, CTR, and conversions without rewriting from scratch.

When to Use It

• A page is losing traffic or rankings
• The content is outdated or incomplete
• Competitors now cover the topic more comprehensively
• You need a clear, prioritized update plan for writers

Required Inputs

• Target URL (required): The exact page you want to refresh
• Primary Keyword (required): The main query the page should rank for
• Project Name (optional): Internal label for your team
• Website URL (optional): Your main site URL
• Model (optional): Select from available models if shown
• Credits: Estimated 15 credits per refresh plan

Step-by-Step

1. Open the Content Refresh Plan Generator.
2. Paste the Target URL and add the Primary Keyword.
3. (Optional) Add Project Name and Website URL for context.
4. Choose a Model if the selector appears.
5. Click Generate Refresh Brief.
6. Review the result and apply updates by priority.

Output Structure

The generator returns JSON with four core sections:

Prioritized Tasks

Ranked tasks with priority scores (1-10), reasons, and estimated impact. Start with the highest priority items.

Section Changes

Section-by-section updates that show what to change, why it matters, and how to improve it.

Rewrite Snippets

Before-and-after text rewrites for specific passages that need stronger clarity, intent match, or freshness.

E-E-A-T Checklist

A quick assessment of Experience, Expertise, Authoritativeness, and Trustworthiness with notes.

Example JSON

{
  "prioritized_tasks": [
    {
      "priority": 9,
      "task": "Update pricing and plan details",
      "reason": "Outdated pricing reduces trust and CTR",
      "estimated_impact": "Higher conversions and lower bounce rate"
    }
  ],
  "section_changes": [
    {
      "section": "Features",
      "current_content": "Lists 3 core features",
      "suggested_change": "Expand to include new integrations and use cases",
      "reason": "Competitors cover more depth"
    }
  ],
  "rewrite_snippets": [
    {
      "original": "Our tool is great for SEO.",
      "rewritten": "DeepSeeds automates SEO research to produce ready-to-use briefs in minutes.",
      "reason": "Clarifies value and target outcome"
    }
  ],
  "eeat_checklist": {
    "experience": true,
    "expertise": true,
    "authoritativeness": false,
    "trustworthiness": true,
    "notes": "Add expert quotes and cite sources for claims."
  }
}

Export Options

• Copy JSON: One-click copy for use in tools or docs
• Export MD / CSV (Pro): Available with Pro plan on the results page

Best Practices

• Use a clean, indexable URL (no login or blocked pages)
• Pick a single, high-intent primary keyword
• Apply updates in priority order to maximize impact
• Re-crawl and re-submit the page after publishing

Troubleshooting

Target URL is required
Make sure the URL field is filled and the page is publicly accessible.

Primary keyword is required
Add one clear main query that represents the page intent.

Results feel shallow
Provide a focused keyword and refresh a page with enough existing content to analyze.

The page is blocked or missing
If the page is behind a login, has noindex, or returns a 4xx/5xx, the generator cannot analyze it.

FAQ

Is this a full content audit?
No. It is a structured refresh plan that focuses on actionable updates.

Can I use the plan for multiple keywords?
Use one primary keyword per run. For additional targets, run separate refreshes.

How soon should I expect results?
Most refreshes show movement within weeks after re-indexing, depending on competition.